A content marketing strategy is more important for businesses now than ever before. But, why is this I hear you ask? Well, according to Content Marketing Institute, 70% of B2B marketers are creating more content now than ever before. We’ve listed our top tips to begin creating your content marketing strategy. Why does a content marketing strategy matter for business? A
Early Stage Business Growth You thought of an idea, built a product, found your first customers, generated revenue and learnt a lot along the way. The hard part is over, right? Starting a business isn’t easy, however, even more difficulties arise when you have proven all of your assumptions and have achieved a reasonable level of income to make the
We all lead busy lives, constantly running out of time, flitting from one thing to another and the stress that runs alongside this plays a regular part in our daily life. With the constant plates we are spinning, if’s hard to feel like we can achieve any sort of balance. So we’ve put together 5 simple steps on how to
Entrepreneurs lead busy lives. Fact. Starting up businesses, getting ideas off the ground and putting in the hard yards to succeed is all part and parcel of the entrepreneurial calling. If you’re finding it all a bit too much, taking some time out from the maelstrom of running a business can be useful, allowing you to recharge your batteries and regain focus.
Working from home can be a liberating and rewarding experience, but can also be a challenge for many entrepreneurs and professionals. You may have your home office set up complete with all the essentials you need to get your head down and do some work, but working from home can also be a lonely experience at times if you do not
Unless you have been hiding in a box recently, you will be aware that the US presidential election is now reaching its conclusion and Americans will be going to the ballot in November. “Trump vs Clinton” will finally be decided. The contest has been fairly divisive so far, both during the nomination period and now the main event is in
If you don’t measure performance in business and measure it correctly, the chances are you won’t be able to create the kind of infrastructure that drives you forward and leads to success. While it’s not the only thing that is vital to business success – the drive and enthusiasm of team members being less easy to measure – it can
If you run a business and are looking at ways to engage staff, keep customers and create some of healthy and enjoyable competition, then gamification might be just the thing you are looking for. Essentially, gamification rewards users for taking positive actions. We all like to be rewarded for being ‘good’ and this makes everything a lot more fun. You
Stoicism is a philosophical practice that is perfect for the real world. If you want to better overcome obstacles, approach challenges with a greater degree of success and be more resilient in business, you can learn a lot from this branch of philosophy. When you mention Greek philosophy to entrepreneurs don’t be surprised if you get a few raised eyebrows.
One of the biggest concerns of the Brexit vote was how it would affect businesses, particularly SMEs. With the pound falling against the dollar and the potential for months, if not years of uncertainty ahead, you could be forgiven for thinking that it was all doom and gloom. We’ve seen a change of PM with David Cameron resigning and Theresa May taking