Simplify Your Social Media

Social media. Love it or hate it, it’s an important part of the marketing strategy for most businesses. Today, the world has over 3 billion internet users and a staggering 2 billion of them have active social media accounts. So you can’t really afford to ignore it. But with so many different social media sites […]

Want An Awesome Business? Get A Killer Marketing Strategy

So you’ve done it. You’ve started your own business. And things are going… well they’re going OK.  But now you’re ready to kick it up notch. How though? Well, one of the things you need to do is get yourself a killer marketing strategy. ‘Yes! A marketing strategy! Let’s do it!’ I hear you cry. […]

A 3 Step Guide To Building Your Email List The Easy Way

With all the social networks out there and potential for follows, likes and connections, you would be forgiven for forgetting the importance of your email list. Unlike on a social network, anyone on your own email list is part of your data, within your control and not at the whim of any other external provider. […]

5 Old Marketing Methods That Still Work

In this day and age of relentless social media, emails and Google Adwords, you would be forgiven for thinking that digital marketing IS marketing. Nothing is worth doing unless it is in a digital format. Well, the irony is that whilst most people think that focusing entirely on digital campaigns presents you with a real […]

4 Simple Questions To Create Your Ideal Customer Profile

As a business, you would be nowhere without customers. They are your lifeblood. It is curious then that so many businesses ignore one of the most important aspects of marketing; knowing who your customer actually is. Building an ideal customer profile is a fundamental step in the marketing process. It informs what you write, the […]