Social media. Love it or hate it, it’s an important part of the marketing strategy for most businesses. Today, the world has over 3 billion internet users and a staggering 2 billion of them have active social media accounts. So you can’t really afford to ignore it. But with so many different social media sites to post on, share to
Our modern, busy lifestyles mean that these days most of us don’t get enough sleep. And whilst we may think we have bigger things to concern ourselves with than being ‘a bit tired’, there is an increasing body of evidence to suggest that actually, we really should start worrying about it. Sleep deprivation can have serious and far reaching consequences.
Ah, the humble email. It is, without a doubt, an essential tool of modern business. It’s convenient, it’s quick and it’s less intrusive than a phone call. It allows us to run our businesses from anywhere in the world, at any time of the day or night. This offers us enormous benefits but what makes it great is also what
So here you are, running your own business, freelancing, working for yourself. You’ve worked so hard to get to where you are, to be your own boss, to have more time for the fun stuff in life. But wait? What time? Where did it all go? You’re pretty sure no one told you you’d end up working more hours than
So you’ve done it. You’ve started your own business. And things are going… well they’re going OK. But now you’re ready to kick it up notch. How though? Well, one of the things you need to do is get yourself a killer marketing strategy. ‘Yes! A marketing strategy! Let’s do it!’ I hear you cry. But then the panic sets
Too often businesses mistake content (e.g. blogging) as a traffic generation tool in itself when in fact it isn’t. If you write a blog and let it sit there, it is very unlikely to do anything. Even if you email it out once, post it twice on social media, that is not enough. This hope that you post a piece
With all the social networks out there and potential for follows, likes and connections, you would be forgiven for forgetting the importance of your email list. Unlike on a social network, anyone on your own email list is part of your data, within your control and not at the whim of any other external provider. You have been given permission
The neverending cycle of work can often cloud your perspective on where your business is at in its development. You can get so caught up in the day to day you miss opportunities to expand. As a business owner, it is key that you make sure you stay open to where your business is going. By doing that, you can
As a business owner, it must be difficult to keep on top of everything that needs to be done. You have work tasks, domestic duties and social events. All of which impacts on your overall productivity. What I need is an extra 6 hours in the day. Alas, this may be a little too ambitious. Therefore it may be worth
To some, the idea of getting up earlier seems like a complete anathema. The thought of dragging yourself out of your deep slumber, possibly before the sun is even up, sends shivers down their spine. We are often told that you are either an early bird or a night owl. Well, that is not strictly true. You can change it.