Too often businesses mistake content (e.g. blogging) as a traffic generation tool in itself when in fact it isn’t. If you write a blog and let it sit there, it is very unlikely to do anything. Even if you email it out once, post it twice on social media, that is not enough. This hope that you post a piece
With all the social networks out there and potential for follows, likes and connections, you would be forgiven for forgetting the importance of your email list. Unlike on a social network, anyone on your own email list is part of your data, within your control and not at the whim of any other external provider. You have been given permission
The neverending cycle of work can often cloud your perspective on where your business is at in its development. You can get so caught up in the day to day you miss opportunities to expand. As a business owner, it is key that you make sure you stay open to where your business is going. By doing that, you can
As a business owner, it must be difficult to keep on top of everything that needs to be done. You have work tasks, domestic duties and social events. All of which impacts on your overall productivity. What I need is an extra 6 hours in the day. Alas, this may be a little too ambitious. Therefore it may be worth
To some, the idea of getting up earlier seems like a complete anathema. The thought of dragging yourself out of your deep slumber, possibly before the sun is even up, sends shivers down their spine. We are often told that you are either an early bird or a night owl. Well, that is not strictly true. You can change it.
There is a common myth in our society that is so part of the norm and accepted as truth that it barely ever gets challenged. It is the idea that “the more you work, the more you produce” or “the faster you work, the better”. There is a whole range of myths around productivity that are so ingrained in our
When growing your business, the time will inevitably come when you have to think about adding to your team. This can involve job adverts, shortlisting, interviewing and then selecting the right candidate. A process which can go one for some time. What if there was another way? Well, there is. Hiring a virtual assistant allows you to build your team,
Keeping your mind on task is not easy. It is something everyone struggles with at some point, yet it is so fundamental to being productive. So, what can we do about it? Well, it is important to understand how you pay attention and how your focus is whilst you are working. By knowing this you can work on improving it.
There is no denying that the art of marketing is not exactly a clear path. We try so many methods and strategies to find the right formula. It can be daunting and often overwhelming to make the right choice for you and your business. The difficulty is trying to understand what your potential customer will think and do in response
In this day and age of relentless social media, emails and Google Adwords, you would be forgiven for thinking that digital marketing IS marketing. Nothing is worth doing unless it is in a digital format. Well, the irony is that whilst most people think that focusing entirely on digital campaigns presents you with a real opportunity to stand out from