Too often businesses mistake content (e.g. blogging) as a traffic generation tool in itself when in fact it isn’t. If you write a blog and let it sit there, it is very unlikely to do anything. Even if you email it out once, post it twice on social media, that is not enough. This hope that you post a piece
With all the social networks out there and potential for follows, likes and connections, you would be forgiven for forgetting the importance of your email list. Unlike on a social network, anyone on your own email list is part of your data, within your control and not at the whim of any other external provider. You have been given permission
According to the Direct Marketing Association’s latest report, email continues to be the highest-performing marketing channel out there. Now 98% of emails sent are successfully delivered compared to 87% just 7 years ago. The technology has moved on and improved. But, most importantly, marketers surveyed in recent research by the DMA continue to rate email as the highest-performing channel used in their marketing mix.
Any successful newsletter has a number of important components which are all designed to engage readers and encourage conversions. Getting it right requires attention to detail as well as a pretty good idea of what your subscribers are looking for. From including your logo to choosing the right images and that all-important call to action, here are the key components