According to the Direct Marketing Association’s latest report, email continues to be the highest-performing marketing channel out there. Now 98% of emails sent are successfully delivered compared to 87% just 7 years ago. The technology has moved on and improved. But, most importantly, marketers surveyed in recent research by the DMA continue to rate email as the highest-performing channel used in their marketing mix.
Any successful newsletter has a number of important components which are all designed to engage readers and encourage conversions. Getting it right requires attention to detail as well as a pretty good idea of what your subscribers are looking for. From including your logo to choosing the right images and that all-important call to action, here are the key components