Simplify your social media

Social media. Love it or hate it, it’s an important part of the marketing strategy for most businesses. Today, the world has over 3 billion internet users and a staggering 2 billion of them have active social media accounts. So you can’t really afford to ignore it. But with so many different social media sites […]

A 3 Step Guide to Build Your Email List the Easy Way

With all the social networks out there and potential for follows, likes and connections, you would be forgiven for forgetting the importance of your email list. Unlike on a social network, anyone on your own email list is part of your data, within your control and not at the whim of any other external provider. […]

Under the Spotlight: Tim Chorlton, The Factory

Each month we showcase some of the fantastic stories our community of business owners and professionals have to share. This month Tim Chorlton, the Director of Leeds based branding and marketing agency The Factory, speaks to Virtalent about the business, what made him work in the industry and the challenges he faces as a small business.  […]

Under the Spotlight: Jazz Singh, The Future Leaders Club

Each month we showcase some of the fantastic stories our community of business owners and professionals have to share. This month Jazz Singh, the CEO and Founder of the Future Leaders Club speaks to Virtalent about his social enterprise, what drives him day to day and how he carved out his niche.  Hi Jazz, could you […]

4 Simple Questions to Create Your Ideal Customer Profile

As a business, you would be nowhere without customers. They are your lifeblood. It is curious then that so many businesses ignore one of the most important aspects of marketing; knowing who your customer actually is. Building an ideal customer profile is a fundamental step in the marketing process. It informs what you write, the […]

Content Marketing Strategy : A Beginner’s Guide

A content marketing strategy is more important for businesses now than ever before. But, why is this I hear you ask? Well, according to Content Marketing Institute, 70% of B2B marketers are creating more content now than ever before. We’ve listed our top tips to begin creating your content marketing strategy. Why does a content marketing […]