Simplify Your Social Media

Social media. Love it or hate it, it’s an important part of the marketing strategy for most businesses. Today, the world has over 3 billion internet users and a staggering 2 billion of them have active social media accounts. So you can’t really afford to ignore it. But with so many different social media sites […]

How To Grow Your Business In The Next 5 Years

Taking a small business to the next level is the ambition of most entrepreneurs. Some businesses start up and stay at the same level, often because the owner wants it to remain manageable, while others suddenly begin to blossom and turn into large corporations because there is a drive to make it so.  If you […]

Learning About Effective Marketing From Your Competitors

While it might seem sensible to put your nose to the grindstone and keep going no matter what, stepping back and taking a look at your competitors and what they are up to can be extremely beneficial. If you want to learn what effective marketing is in your industry or sector, then borrowing a few […]

Responding to Customers on Social Media

Responding to customers on social media can be an obstacle for even the most savvy social media expert. Even the Prime Minister summed up – in his own eloquent way – the problems we can all face on social media. “The trouble with Twitter, the instantness of it – too many tweets might make a […]

Increase Your Customer Engagement

In today’s constantly connected world, customer engagement through excellent customer service is key for many businesses. One wrong move, and your customer can be all over social media complaining about your service. In fact, 76% of consumers say they view customer service as the ‘true test’ of how much a company values them. Customers expect […]

How to Write an Eye-Catching Press Release

There are some clear rules when it comes to writing press releases. “Is this news relevant?” That is the first question you need to address when writing a press release. Press releases are modern and up-to-date means of communication. This is why one of the most important aspects of a great press release. Many businesses […]

Sales for Busy Entrepreneurs: Generating Leads

Hello and welcome back to our “sales for busy entrepreneurs” blog series, following the post we wrote last month covering the essentials you need to know before professionalising your sales strategy. Now we’d like to discuss lead generation. In this post we’ll cover the use of directories and listings, as well as the importance of […]