Tag: mailchimp

19
Jun

Why Build an Email Marketing List? Two Game Changers

  According to the Direct Marketing Association’s latest report, email continues to be the highest-performing marketing channel out there. Now 98% of emails sent are successfully delivered compared to 87% just 7 years ago. The technology has moved on and improved. But, most importantly, marketers surveyed in recent research by the DMA continue to rate email as the highest-performing channel used in their marketing

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